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Business Adventures

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What do the $350 million Edsel tragedy at Ford Motor Company, the astonishing ascent of Xerox, the scandals at General Electric and Texas Gulf Sulphur, and other amazing events have in common? Each one serves as an illustration of how a certain moment of recognition or infamy helped define a renowned organisation. These noteworthy and fascinating tales are just as important for comprehending the complexities of business life today as they were back when the events first occurred. Stories about Wall Street highlight the intrigues and erratic nature of the financial sector and are packed with drama and adventure. Whether he is examining the amazing market crash of 1962 or any other topic, John Brooks' excellent reporting is so full of personality and deep detail.

Author John Brooks
Publisher John Murray
Language English
Binding Type Paper Back
Non Fiction Business & Economics
ISBN13 9781473611528
SKU BK 0140989

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