(For Management and Commerce Undergraduate and Graduate Students at All Top Indian Universities) Four goals guided the creation of this book: 1. To completely involve students in the process of learning what each aspiring manager should be aware of in terms of the theory and application of strategic management. 2. To provide students plenty of opportunities to put what they read in the chapters into practise by offering an appealing collection of current cases that feature important strategic challenges. 3. To supplement the usage of a simulation of a corporate plan. 4. To make it simpler to use course-integrated assessment to show that students have learned something.