In almost every field, businesses in the United States, the United Kingdom, and Japan are up against growing competition from firms in South Korea, China, India, and other nations. This book offers a course of action that high-level decision makers can follow to buck the trend in a leaner, more operationally successful manner. The distribution of power in the world economy is changing. In Emerging Markets Rule, two authorities on the global change in economic hegemony describe what is taking place, why it is taking place, and how you may avoid it. Numerous instances of how newcomers with a distinctive mix of resources and know-how are overcoming the difficulties of the 21st century may be found in the fast growing universe of emerging-market multinationals.