Our perception of how the world operates may not be accurate. We are shocked when fresh rivals appear on the scene, when companies with wide, deep moats find their defences readily overcome, or when sizable new markets appear out of nowhere. Trend lines mimic mountain ridges with sawtooth patterns. Not only does the world seem different. Data indicate that it is different. No Ordinary Disruption: The Four Forces of Change is based on years of research by the directors of the McKinsey Global Institute. Breaking all the Trends is a timely and significant analysis of how we need to reorient our intuition in light of four forces that are interacting and changing the global economy: the rise of emerging markets, the accelerating impact of technology on the fundamental forces of the market, and the rise of new markets.