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It is time to address the elephant in the room: Are the existing texts on marketing management contextually sufficient for Indian Students? Here is the pioneer. A book that is India-centric, comprehensive and apt for the times. Staying relevant to contemporary times, the sixth edition of the transformational text Marketing Management: Indian Context, Global Perspective comes with an even mightier foundation with its practical, research-based content. Why this particular text? Because it is not an ‘adaptation of a foreign book’ or a text on marketing ‘with few Indian examples.’ It has remained, since its first edition published 35 years ago, the unparalleled text presenting an India-centric approach to the discipline of marketing. The compelling logic for an Indian text Since marketing is an environment-driven subject, it requires an environment-specific treatment. This text meets this need and equips students to comprehend marketing in a manner relevant to the Indian setting. Tracks e
Author | V. S. Ramaswamy, S. Namakumari |
Publisher | Sage Publications |
Language | English |
Binding Type | Paper Back |
Main Category | Commerce & Business |
Sub Category | Marketing, Management |
ISBN13 | 9789352807383 |
SKU | BK 0015225 |
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