The present book, Marketing, Economics and Banking focuses on basic concepts in easy, lucid language for readers and especially for those who are preparing for Banking Examinations, both clerical and P.O., and also for examinations in the insurance sector. More and more questions are nowadays being asked from these three subjects. Naturally the aspirants look for a single book as a guide. It fulfils a longstanding need of the aspirants. This book takes them from basic concepts to higher concepts gradually and enables them to understand and grasp to face the examinations in a better way.