In The Unicorn Within, Mach49 founder and CEO Linda Yates equips established businesses to defeat startups at their own game?to create a pipeline and portfolio of new projects that will result in significant growth. How? Using a technique that is scalable, teachable, and focused solely on execution across the whole venture development spectrum, from ideation to incubation, acceleration, and scaling. She also provides advice on how to control the Mothership and take use of the Mothership Advantage to make sure your endeavours take off and succeed. And don't stop with one business venture. Additionally, Yates outlines her plan for creating a Venture Factory that may serve as the future development engine of your business. Silicon Valley is not necessary for the future unicorns. Whatever the sector, location, or size of your firm