How do individuals with seemingly average talent eventually produce unexpected results? What lessons do they teach us? What is unreasonable success, and how can one acquire it? Richard Koch, a best-selling author of this groundbreaking book, draws a road map to success and lists the nine attitudes and techniques that everyone can use to achieve new levels of achievement. The success pattern is fractal. It is infinitely varied yet infinitely the same. Success doesn't require brilliance, constancy, all-around skill, a sure pair of hands, or even simple competence. If it did, the majority of the characters in this book would not have had the same impact on the globe. Who could have predicted that Nelson Mandela, a once-obscure lawyer, could have averted disaster in South Africa, reconciling people of different heritages to each other and establishing a viable democracy? Or that Helena Rubinstein, a young woman growing up in the grotty ghetto of Krak?w, could have changed the face of beauty throughout the world? Or that the illegitimate son of a notary would become one of the world's greatest painters, known universally by his first name, Leonardo? Successful people typically don't plan their success. Instead they develop a unique philosophy or attitude that works for them. They stumble across strategies which are shortcuts to success, and latch onto them. Events hand them opportunities they could not have anticipated. Often their peers with equal or greater talent fail while they succeed. It is too easy to attribute success to inherent, unstoppable genius. With this book, you can embark on a journey towards a new, unreasonably successful future.