About the Book: "ABCD ? The Alpha Generation?s Comprehensive Guide to Digital Media? is an essential resource crafted for both students and educators seeking a deeper understanding of the digital media landscape. With a focus on practical application, ?ABCD? equips its readers with the tools to not only understand the theory behind digital media but to also implement it in real-world scenarios. By the end of the book, students and educators will be empowered with the knowledge to create, evaluate, and refine digital media strategies that drive engagement, build communities, and achieve lasting success in an increasingly digital world. About the Editor: ?ABCD ? The Alpha Generation?s Comprehensive Guide to Digital Media? is a milestone publication, edited and compiled by the distinguished Prof. Minal Pareek. This book brings together the expertise of eminent academicians, media professionals, and digital strategy experts who have made significant contributions to the evolving landscape of digital media. By compiling these diverse perspectives, Prof. Minal Pareek and the contributing experts have created a book that is more than just a textbook ? it is a tool for both current and future generations to better understand how digital media can be used to influence, inform, and inspire. The need for a comprehensive and unified source of knowledge on digital media has never been more pressing, and ?ABCD? answers that call by bringing together the finest minds in the field. This compilation serves as a critical resource, providing readers with the tools to not only comprehend the intricacies of digital media but also to harness its potential to shape the future.