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An essential component of every business' success is the capacity to anticipate customer preferences. There are numerous predictive analytic methods that can be used in the context of artificial intelligence marketing to accomplish this goal, each with specific benefits and drawbacks. These wildly different methodologies are brought together in Artificial Intelligence Marketing and Predicting Consumer Choice, which also demonstrates their advantages, disadvantages, and optimal uses. It serves as a link between the individual who must use or acquire these problem-solving techniques and the group of specialists who perform the actual analysis. It also serves as a useful and approachable reference to the several outstanding developments that have lately been made in this interesting sector.
Author | Steven Struhl |
Publisher | Kogan Page |
Language | English |
Binding Type | Paper Back |
Main Category | Commerce & Business |
Sub Category | Marketing |
ISBN13 | 9780749479558 |
SKU | BK 0132733 |
A handpicked list of products which has touched millions
Paper Back
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Paper Back
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