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Artificial Intelligence Marketing And Predicting Consumer Choice

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An essential component of every business' success is the capacity to anticipate customer preferences. There are numerous predictive analytic methods that can be used in the context of artificial intelligence marketing to accomplish this goal, each with specific benefits and drawbacks. These wildly different methodologies are brought together in Artificial Intelligence Marketing and Predicting Consumer Choice, which also demonstrates their advantages, disadvantages, and optimal uses. It serves as a link between the individual who must use or acquire these problem-solving techniques and the group of specialists who perform the actual analysis. It also serves as a useful and approachable reference to the several outstanding developments that have lately been made in this interesting sector.

Author Steven Struhl
Publisher Kogan Page
Language English
Binding Type Paper Back
Main Category Commerce & Business
Sub Category Marketing
ISBN13 9780749479558
SKU BK 0132733

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