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The question of marketing is intimately connected with book printing, and the first thing to do in the question of marketing is to go and advertise. Although PDFs, e-books, Facebook, blogs have brought bookselling to the online market, newspaper advertising for print books is still the main form of book marketing. After Puthi printing press, alternative to print e-book technology, Bangla books will move forward rapidly. That's right too. And the very old word advertising is involved in the question of marketing. With the passage of time, advertising has changed its language, its manner has also changed. This book contains the continuation of the marketing tradition from the beginning of Bengali book printing till now. The complete history of Bengali book advertisement is recorded in this book.
Author | Somabrata Sarkar |
Publisher | Dey Book Store |
Language | Bengali |
Binding Type | Hardcover |
Non Fiction | Business & Economics |
ISBN13 | 9788197014031 |
SKU | BK 0183418 |
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