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Business Cases on Real-World Scenarios is a compilation of cases from different domains of management. The cases have been classified into seven broad categories: Entrepreneurship, Finance, Information Technology, Marketing, Organisational Behaviour and Human Resources, Operations Management and Supply Chain Management, and Strategy and General Management. As a pedagogical approach, case study methodology has been proven to be instrumental in imparting management education. This book is a repository of interesting and real-life short cases from varied business domains aimed to assist a wide pool of academicians who follow experiential-based learning pedagogy. It gains even more significance in the field of executive education, where the time deficiency of working professionals can be solved by short cases positing application-based learning and integrated concepts. In addition to educators, the compilation also acts as a valuable resource for practitioners and students interested in learning the ropes of management who would be able to draw quick learnings from management cases.

Author Arumugam Seetharaman, Koilakuntla Maddulety, Shalini Virmani
Publisher Cengage Learning India Private Limited
Language English
Binding Type Paper Back
Main Category Commerce & Business
Sub Category Management
ISBN13 9789360533427
SKU BK 0195132

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