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Intelligent Marketing : Employing New-Age Technologies

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Do you have specific tactics to survive this era of digital transformation? How can a firm extract powerful insights from responding to and implementing new-age technologies? Some companies adapt. Others Miss the boat. Knowledge of what technology to employ, how to employ it, when and why it should be employed is a must in this era. Intelligent marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community.

Author V. Kumar
Publisher Sage Publications
Language English
Binding Type Paper Back
Main Category Engineering
Sub Category Marketing, Management
ISBN13 9789353887094
SKU BK 0098492

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