Business is increasingly becoming global in its scope, orientation and strategic intent. This book by a renowned author provides a comprehensive yet concise exposition of the salient features, trends and intricacies of international business. The subject matter is presented in a lucid and succinct style so that even those who do not have a basic knowledge of the subject can easily understand it. The text is enriched and made more interesting by a number of illustrative diagrams, tables and insightful boxes of examples. Another significant features is the profuse references to Indian contexts and examples. NEW TO THE EDITION ? The seventh edition of the book is characterised by: ? Restructuring of the contents making it concise ? Revision of data and illustrations ? Addition of latest information and revisions in the chapters, wherever necessary ? Introduction of two new case studies on ?Globalization of Pop Culture? and ?Trials, Tribulations and Triumphs of P&G?, besides updating the remaining cases