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A household word in India, jugaad, and more specifically, jugaad innovation is increasingly a global phenomenon. Delving deep into numerous cases from India and around the world, Navi Radjou, Jaideep Prabhu and Simone Ahuja demonstrate the power of this gutsy Indian art of improvising frugal solutions and show how it can be adopted in start-ups and corporations alike.

Author Navi Radjou, Jaideep Prabhu, Ahuja Simone
Publisher Penguin Books
Language English
Binding Type Paper Back
Non Fiction Business & Economics
ISBN13 9780143429722
SKU BK 0006471

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