The stock market is an exchange mechanism that helps investors buy and sell shares in publicly traded companies. Trades are conducted mostly through electronic means between participants who are remote from each other. The mechanism is an excellent means for businesses to raise capital from investors. This is where Groww comes into the picture. Six days a week, Groww sends a newsletter called Groww Digest to its audience of mostly first-time investors. Monday through Friday, this newsletter reports facts and figures. On Sunday, the facts and figures take a back seat and investor education takes centre stage. The Groww Digest team experimented with various forms of content and found that stories struck a chord with their readers. These stories are almost always non-fiction and aim to deliver a financial lesson to the readers while keeping them entertained. Long and Short is a collection of seventy-two stories sent out every Sunday since winter 2020.