Why do amazing ideas die on good teams? Loonshots undermines everything we believed we knew about encouraging radical breakthroughs by revealing a startlingly fresh way of thinking about the complexities of collective behaviour. Physics professor and businessman Safi Bahcall explains why groups with a mission would quickly switch from embracing new ideas to rejecting them, much like how flowing water will suddenly turn into brittle ice. About culture, there have been countless books published. Similar to how temperature affects the transformation from water to ice, Loonshots pinpoints the minute structural changes that govern this metamorphosis.