A groundbreaking new book from business leaders Jason Fried and David Heinemeyer Hanson! This book tells you the best way to succeed in the business world - to leave everything else and do only the bare essentials. A simple-is-better approach produces the best results in business. If you've been dreaming of starting your own business, this is the ideal guide for you. After reading this, your thinking about work and business will completely change. Today any person can start his own business. Resources which were earlier beyond the reach of common people are now easily accessible. Technology that previously cost thousands can now be had for nominal prices or even for free. Things that were impossible a few years ago are now easily available. This means that today anyone, anywhere, anytime can start their own business. And you don't have to work hard 80 hours a week or invest your life's savings. You can start your business with a side job and make a living from the day job. Forget about creating business plans, meetings and offices ? you don't need them. The key to success is to leave out the unnecessary things and just focus on the minimum basics and work in a new way and keep everything simple and under your control. You'll learn how to start your own business, how to start it with minimal capital, when to launch your product, how to promote it, and who (and when) to hire on your team. Every reader will find valuable inspiration and guidance in these pages, whether you are an established entrepreneur, small business owner or someone stuck in a day job who wants to quit and start your own business.