The eighth edition of Social Research Methods| Qualitative and Quantitative Approaches provides a complete and balanced introduction to both qualitative and quantitative approaches to social research, with an emphasis on the benefits of integrating different approaches. It is concerned with both research methodology and research methodologies, including study design, measurement, data gathering, and data analysis procedures. It discusses not only specific research procedures, but also the larger challenges involved in performing social research. This book seeks to help students develop into responsible, reflective social scientists with insight and judgement by going beyond how to be a skilled research technician. The text provides a synthesis of qualitative and quantitative techniques to social research.