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| Author | Kevin Lane Keller, Ambi M. G. Parameswaran, Vanitha Swaminathan, Isaac C Jacob |
| Publisher | Pearson Education |
| Language | English |
| Binding Type | Paper Back |
| Main Category | Commerce & Business |
| Sub Category | Marketing, Management |
| ISBN13 | 9789353946135 |
| SKU | BK 0084415 |
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