This book is not about business-strategy. Strategy changes like the weather. This book is about something much more enduring. At the core of all the successes and failures I've experienced (through my own entrepreneurial journey and the thousands of interviews I've done on my podcast) is a set of principles that can stand the test of time, apply to any industry and be used by anyone looking to build something great or be great. These are fundamental rules that will ensure excellence. They are rooted in psychology and behavioral science, based on the wisdom of thousands of people from every continent and age group, and of course drawn from conversations with the world's most successful people on my chart-topping podcast. These rules will work now and 100 years from now. Want to get started?