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The Impact Of E-Marketing On E-Buyer Behaviour

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The book covers all of the important aspects of online marketing, including the areas associated with buying behavior in virtual environment, online search and online purchasing search, online advertising, web PR, online reputation management, viral marketing, social media marketing, eMarketing strategy, market research, mobile marketing, and customer relationship management.

Author Balaji Javeri Amin
Publisher Dreamtech Press
Language English
Binding Type Paper Back
Main Category Commerce & Business
Sub Category Marketing
ISBN13 9789350043202
SKU BK 0166618

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