"The Indian edition of Advertising Management, 5e aims to provide the framework and knowledge with which to make more effective advertising decisions, and to communicate some of the excitement and vitality that characterizes the advertising business. This text has been updated with the latest examples and case histories to make the presentation more application-oriented. Keeping in view the requirements of the Indian audience, significant India-relevant content has been added. Divided into six parts, the book is designed for both undergraduate and postgraduate courses in advertising, advertising management, communications management, and management. The book can also be useful as the basis for training in various leading advertising agencies and marketing organizations as it intends to help readers prepare for a successful career in advertising."