Anatomy of a Breakthrough is a groundbreaking guide to optimising your life, overcoming obstacles, and reaching your full potential. All of us go through episodes of simply being stuck, whether we're trapped in a thankless job, wrestling writer's block, muddling through a midlife crisis, or trying to remedy a fraying friendship. The resulting emotion is a mix of anxiety, uncertainty, fear, anger, and numbness, and it's often chronic, dangerous to our mental health, and with severe consequences to our success and development. What if someone told you that there is a proven plan to break through and to get unstuck? Anatomy of a Breakthrough is the remedy to identifying and overcoming the friction points holding us back. Professor of Marketing and bestselling author Adam Alter offers a brilliant new framework for not only getting unstuck but also going on to flourish. Critically, he introduces us to the Friction Audit - a test to work out where our sticking points lie between our HEAD, HEART or HABITS - and then takes us on a roadmap to break through. Alter illustrates his formula by sharing the stories of great 'unstickers' among us: the sub-elite swimmer who unstuck himself twice to win two Olympic gold medals; the actor who faced countless rejections before gaining worldwide fame; the renowned painter who became paralyzed and had to relearn to paint with a brush strapped to his wrist; as well as Alter's own story of breaking away from a college degree that made him deeply unhappy. Artfully weaving together scientific studies, anecdotes, and interviews, Anatomy of a Breakthrough will inspire you to boldly break away from the things holding you back, and to realise your goals.