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Big Data Analytics

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Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well as future research directions. It also examines how this emerging field could be extended to performance management and decision-making. Investment in business and marketing analytics can create value through proper allocation of resources and resource orchestration process. The use of data analytics tools can be used to diagnose and improve performance.

Author Kiran Chaudhary, Mansaf Alam
Publisher CRC Press
Language English
Binding Type Paper Back
Main Category Engineering
Sub Category Computer Science & Engineering / IT
ISBN13 9781032605036
SKU BK 0180852

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