Business Economics (Microeconomic Analysis)

PART I Nature, Scope and Methodology of Business Economics ? Nature and Scope of Business Economics ? Basic Problems of an Economy and Role of Price Mechanism ? PART II Demand Analysis and Consumer Behaviour ? Demand and Law of Demand ? Consumers Behaviour: Cardinal Utility Theory ? Indifference Curve Analysis of Demand ? Revealed Preference Theory of Demand ? Consumer Surplus ? Elasticity of Demand ? Demand Forecasting ? PART III Analysis of Production and Cost ? Production Analysis : Factors of Production ? Theory of Production : Returns to a Factor ? Production Function with Two Variable Inputs ? Optimum Factor Combination ? Cost Analysis ? Break-even Analysis ? Supply and its Elasticity ? Linear Programming ? PART IV Market Structure and Pricing of Products ? Market Structures and Concepts of Revenue ? Objectives of Business Firms ? Equilibrium of The Firm and Industry Under Perfect Competition ? Pricing in a Perfectly Competitive Market ? Price and Output Under Monopoly ? Price Discrimination ? Monopolistic Competition ? Price and Output Under Oligopoly? Pricing in Practice: Mark-up Pricing and Sales Maximisation Model ? PART V Factor Pricing and Income Distribution ? Marginal Productivity Theory of Distribution ? Determination of Wages ? Theory of Rent ? Theories of Interest ? Theories of Profit ? National Income and Measurement PART VI Capital Budgeting : Long Term Investment Analysis ? Capital Budgeting: Analysis of Investment Projects ? Cost of Capital ? Cost Benefit Analysis