A thorough, step-by-step guide for entrepreneurs and start-up firms to select the ideal market to serve is now available in paperback from the author of Ask. What kind of business ought to you launch? It's a question that Ryan Levesque, CEO of Inc. 500 and best-selling book, has helped thousands of entrepreneurs answer over the past ten years. Levesque has been highlighted for his work in The Wall Street Journal, USA Today, Forbes, and Entrepreneur. The fact that much common wisdom is incorrect when trying to pick what kind of business to start is one of the main reasons why so many new ventures fail.