In this tenth edition of his award-winning introduction, John Storey presents a clear and critical survey of competing theories of, and various approaches to, popular culture. Its breadth and theoretical unity, exemplified through popular culture, means that it can be flexibly and relevantly applied across a number of disciplines. Retaining the accessible approach of previous editions and using appropriate examples from the texts and practices of popular culture, this new edition remains a key introduction to the area. New to this edition: updated throughout with contemporary examples of popular culture a chapter called 'Culture and nature', which includes sections on culture in nature, the Anthropocene, the Capitalocene, and popular culture and climate change