Starting up is never easy, and the lack of awareness of what?s needed to start up right makes the process even harder. Sarthak Ahuja operates from the unique vantage point of an Investment Banker helping startups raise capital, a Chartered Accountant helping them get their finances and compliances in order, and as a business advisor helping them kick off right. Working in proximity to both founders and investors, he understands intimately where founders struggle and how investors perceive new businesses. He brings both these perspectives masterfully in this book. Daily Coffee & Startup Fundraising identifies the hurdles Indian startups encounter early in their journeys, and offers solutions that would help them not only become attractive investment options but also lay the foundation for long-term success.