Without significantly losing its worldwide flavour, the 11th Edition of Marketing Research (by Aaker et al.) has been adapted to Indian perspective. This textbook was created by altering the contents where necessary in order to meet the learning needs of Indian students studying market research. While retaining the benefits of the earlier edition, this book also takes into account the current state of marketing research. The inclusion of real-world examples will aid readers in cognitive analysis and inspire deliberate discoveries in the areas of market intelligence, corporate decisions, and actions. Readers are supposed to learn about, investigate, and analyse numerous aspects of marketing research in this edition.