This book delves into the realm of unanswered questions, offering insights that bridge the gap between theory and practical application. Focusing on a balanced presentation of theoretical concepts and their practical implications, the book places a strong emphasis on real-world application through case studies and relevant papers. It tackles contemporary issues in behavioural finance and incorporates recent research findings across various sub-areas. Each chapter commences with a thought-provoking quotation to set the thematic tone. In essence, this volume in Behavioural Finance strives to unravel the repercussions of emerging issues and trends. The arguments, hypotheses, objectives, and debates presented by the authors serve as a valuable resource for the academic community, including researchers, practitioners, and policymakers.