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We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more. The era of Big Data has brought about huge amounts of data to review, analyze and solve. Today?s students will need to have a keen understanding of not only the right types of questions to ask but also the tools available to help answer them. This book covers both, in a comprehensive, readable and flexible manner.

Author Joseph F. Hair, Dana E. Harrison, Haya Ajjan, Atanu Adhikari
Publisher McGraw Hill Education Private Limited
Language English
Binding Type Paper Back
Main Category Commerce & Business
Sub Category Marketing
ISBN13 9789355327192
SKU BK 0176837

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