1. Overview of Marketing 2. Marketing Management 3. Marketing Environment 4. Customer Demand and Marketing Segmentation 5. Buyer Behaviour 6. Demand and Sales Forecasting 7. Marketing Information and Research 8. Marketing Research Process 9. Marketing Planning/Strategy 10. Social Responsibility 11. Consumerism/Consumer Protection Act and Business Response to Consumerism 12. Product Plan 13. Product-related Strategies 14. Price (Unique Element in Marketing Mix) 15. Promotion