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1. Services Marketing 2. Classification of Services 3. Services Marketing Management 4. Strategic Planning 5. Managing Demand and Supply of Services 6. Consumer in Service Industry 7. Service Marketing Mix and Service Promotion 8. Service Product 9. Pricing in Service 10. Place in Service
| Author | NA |
| Publisher | Himalaya Publishing House |
| Language | English |
| Binding Type | Paper Back |
| Entrance Examination Main Category | Management |
| ISBN13 | 9789353677329 |
| SKU | BK 0184889 |
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