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A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. How to Write a Marketing Plan offers tips on creating mini-plans as well as the most recent data on social media, email marketing, web usage, and mobile commerce. This seventh edition now offers even more helpful exercises, templates, and best advice to aid you in developing this crucial business ability. It is required reading for everyone who wishes to promote their product or business because it includes useful chapter summaries and a thorough sample marketing plan. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
Author | John Westwood |
Publisher | Kogan Page |
Language | English |
Binding Type | Paper Back |
Main Category | Commerce & Business |
Sub Category | Marketing |
ISBN13 | 9781398605688 |
SKU | BK 0132737 |
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