Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now?in software that senses what we need, supply chains that "think" in real time, and now Generative AI, like ChatGPT, that is radically reshaping work and productivity. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on? In this new, updated, and expanded edition of Human + Machine, Accenture technology leaders Paul R. Daugherty and H. James (Jim) Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization?whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly?or completely reimagine them. The bottom line is that AI is changing all the rules of how companies operate.