This book aims at integrating theory with practice?supported by the latest research findings in the field with a view to make the subject very relevant and exciting to aspiring managers. The insights from corporate world have been incorporated at appropriate places to facilitate easy understanding of the subject. Every attempt has been made to present the contents in a simple, lucid and easily understandable style. It provides a comprehensive coverage to a vast, growing discipline?well supported by cases, incidents and examples from the corporate world. Numerous examples, skill building activities, and objective type questions have been used in this book to clear the fog surrounding many topics.