The single best technique to come up with a brilliant idea is to generate a lot of them. The quantity of new ideas your company can develop is an indicator indicating its ability to come up with creative solutions to any given situation. Your ideaflow is the most important business measure you've never thought about. Every business problem, in the end, is an idea problem. How successfully you tackle those difficulties determines how well you and your company operate, navigate uncertainty, and produce new ideas. Klebahn and Utley offer a battle-tested methodology to massively enhance your ideaflow based on their decades of training Silicon Valley entrepreneurs and Fortune 500 executives at the world-renowned Stanford d.school and managing innovative firms like Patagonia.