By the age of 20, Alok Kejriwal had his life figured out. He would assume control of the family business of producing socks and would always be the hardworking, cunning, and conventional Marwari businessman. Nevertheless, it didn't turn out that way. After a few years of surviving the family structure, Alok was directed by the Internet along a completely other career route. In the end, Alok's bizarre business scheme was successful. Alok quickly discovered that the environment he was living in was completely different from the one he had known growing up. a society where the genuine winners were selected by new ideas, venture capital funding, and technology improvements. Alok's real-life account of launching a business is found in the book Why I Stopped Wearing My Socks. It charts his emotional roller coaster.