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| Author | V. Kumar, David A. Aaker, Robert P. Leone, Georga S. Day |
| Publisher | Wiley India Pvt. Ltd. |
| Language | English |
| Binding Type | Paper Back |
| Main Category | Commerce & Business |
| Sub Category | Marketing |
| ISBN13 | 9788126563531 |
| SKU | BK 0050636 |
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