While change is a given in the retail industry, innovation, digital disruption, and shifting consumer demands and expectations have increased flux. Next Generation Retail explains how to respond to the demands and expectations of today's consumers and establish genuine, pertinent connections with Generations Z and Alpha. It is written for both physical and digital-first retailers. It examines the most recent chances and dangers to avoid for technologies such as the metaverse, livestream shopping, instant commerce, blockchain, and non-fungible tokens. It is quite practical in approach (NFTs). Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lanc?me, Burberry, and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today's environment of breakneck change and innovation.