1. Marketing: Nature, Scope and Functions, 2. Marketing Environment, 3. Marketing Mix, 4. Marketing Planning, 5. Marketing Research and Information System, 6. Consumer Behavior, 7. Marketing Segmentation, Targeting and Positioning, 8. Sales Forecasting, 9. Product Planning & Product Life Cycle, 10. Branding, Packaging and Labeling, 11. Pricing Decision, 12. Advertising, 13. Sales Promotion, 14. Direct Marketing, 15. Personal Selling & Salesmanship, 16. Marketing Channels, 17. Middlemen in Marketing, 18. Customer Relationship Management, 19. Consumer Protection, 20. Trends in Marketing (Green Marketing, Rural Marketing, e-Marketing, Service Marketing, Bank Marketing, Global Marketing), 21. 10 Model Test Paper, 22. Previous Year Solved Papers, 23. Marketing Abbreviation, 24. Marketing Glossary