The historic self-help bestseller that has touched more than 30 million readers' lives and motivated them. The original 1960 text has been annotated and expanded in this revised edition, which now includes a new introduction and editorial commentary by Matt Furey, president of the Psycho-Cybernetics Foundation, making Maxwell Maltz's message even more pertinent for readers today. Maltz was the first scholar and writer to demonstrate how a person's potential to succeed or fail in achieving any goal is entirely dependent on their self-image, a concept he popularised. For more than 60 years, he has informed and inspired many motivational gurus, sports psychologists, and self-help practitioners with his approaches for enhancing and regulating self-image, mental rehearsal, and relaxation. Rooted in solid science, the classic teachings in Psycho-Cybernetics continue to provide a prescription for thinking and acting that lead to life-enhancing, quantifiable results.