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About The Book The book in its 11th edition has been thoroughly restructured and revised. All chapters of the present edition have been rewritten not only to incorporate the latest developments in management but also to make presentation of subject matter more lucid and crisp. Some chapters of the previous edition have been merged with other related chapters to put the focus properly. This has resulted in reduced number of chapters inspite of adding new chapter dealing with management practices of prominent countries and business leaders. Thus, the present edition Is ideally suited with MBA PGDM, M Com Students as well as management practitioners, particularly those who have not gone through formal management education. Salient Features Most Comprehensive coverage of subject-matter with latest development. Most authentic presentation of the subject matter. Subject matter presented in simple and lucid style with suitable Figures, Tables, and Exhibits. Proper blend of theory and practice. An Opening case study so that the concerned concepts can be related to practices easily. Multiple choice questions, short answer questions, and discussion/application questions at the end of each chapter to enable the reader to assess her/his behavioral pattern Case study at the end of each chapter to enable the reader to assess her/his behavioral pattern Case study at the end of each chapter for class room discussion to sharpen diagnostic and analytical skills of the readers Guidelines for learning through cases at the end of the book to enable the readers to make full use of learning through cases. Glossary at the end of the book for bird?s eye view.
Author | L. M. Prasad |
Publisher | Sultan Chand & Sons |
Language | English |
Binding Type | Paper Back |
Main Category | Commerce & Business |
Sub Category | Management |
ISBN13 | 9789391820879 |
SKU | BK 0184354 |
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