"Principles of Economics offers a comprehensive, engaging, and easy-to-read overview of the field of economics that is valuable to the university student, the general reader, and the professional economist. In Principles of Economics, his most ambitious and elaborate work to date, Ammous offers readers a potent antidote to the modern economics textbook. After two decades of learning and teaching economics at university level, Ammous became aware that most economic textbooks confuse more than they illuminate and most university students tasked with reading them learn very little that is useful and actionable. The culmination of four years' work, this book uses the underappreciated approach of the Austrian school of economics to introduce the principles, methods, and concepts of economics in a readable, engaging, and informative manner. Rather than relying on mathematical analysis of aggregates and arcane theoretical models, the book uses the clear written word to effectively illustrate key economic concepts."