This book has been designed and written to give the students of management an in-depth insight into the subject of business management. This book will be helpful to the students of MBA, PGDM, PGPM, MCA, BBA & other professional courses. The Present Publication is the latest edition, authored by Dr. Neeru Vasishth & Dr. Vibhuti Vasishth, with the following noteworthy features: [Simple, Systematic & Comprehensive Explanation] The subject matter is presented in a simple, systematic method along with a comprehensive explanation of the concept and theories underlying management [Student-Oriented Book] This book has been developed keeping in mind the following factors: Interaction of the author/teacher with their students in the classroom Shaped by the author/teacher's experience of teaching the subject matter at different levels for more than three decades Reactions and responses of students have also been incorporated at different places in the book [Tabular Format] Tables have been used for comparative study and understanding of the concepts [Quotations] have been given at the start of every chapter to promote conceptual thought of the subject matter Each paragraph is distinctly numbered and starts with the relevant background of the subject [Questions for Conceptual Understanding] have been given in this book