The concept of Financial Advising and the role of financial advisors and their desired attributes have been elaborately covered in this book. This book aims at providing an insight into the Indian economic scenario, the various players in the Indian financial system, the regulators and the various investment opportunities available for the individuals from the viewpoint of generating wealth, planning for their children's education / marriage, availing of the benefits under various tax saving provisions of the Income Tax Act, planning for a peaceful, financially worry-free retired life, and also estate planning. In their busy day-to-day schedules, the individuals do not get enough time to study the various investment avenues and to plan a proper allocation of their surplus funds to meet their financial goals. It is in this context, that the guidance and advice of a financial advisor is needed. The days of just living within one's means have gone by and there are enough opportunities at present to build up healthy and wealthy investment portfolios by the individuals as well as corporate. Those who would like to take up Financial Advising as their career will find this book very useful.