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This book provides insight into the research aspect with regard to the procedure of taking up research problem, objectives, methodology etc. Two chapters 'Scale Construction Methods' and 'Elementary Decision Theory' are useful for students of 'Business Management' and 'Planning' for taking up research projects as well as in their career as business administrators. Good number of chapters are included on statistical tools which are required for analysis of data collected through surveys and experiments. The practical oriented examples which are directly applicable in the field are included and also their interpretation of results. A chapter on Non-Parametric Tests is included to analyse the data when the data collected are of scores type. Further a chapter on the procedure for presentation of M. Phil, M. Tech and Ph.D. theses is included.
Author | G. Nageswara Rao |
Publisher | B. S. Publication |
Language | English |
Binding Type | Paper Back |
Main Category | Commerce & Business |
Sub Category | Management |
ISBN13 | 9789381075562 |
SKU | BK 0165747 |
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