Research Methodology : Concepts And Cases

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Author: Deepak Chawla, Neena Sondhi
Publisher: Vikas Publishing House Pvt Ltd
Language: English
Binding Type: Paper Back
Main Category: Commerce & Business
Sub Category: Marketing, Management, Finance
ISBN13: 9789325982390
SKU: BK 0010594

The second edition of the book Research Methodology: Concepts and Cases provides an updated, comprehensive, and stepwise understanding of the research processes with a balanced blend of theory, techniques and illustrations from a wide cross-section of businesses in India. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers. The conceptual base has been provided in a comprehensive, yet simplistic way, addressing even the minutest explanations required by the reader. Every chapter is profusely illustrated with business problems related to all domains???marketing, finance, human resource, and operations.

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