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This textbook aims to provide a balanced introduction to research methods for today?s business students by synthesizing rigorous coverage of methodologies with an accessible ?real-world? approach.
| Author | William G. Zikmund, Mitch Griffin, Christina Quinlan, Barry Babin, Jon Carr |
| Publisher | Cengage Learning India Private Limited |
| Language | English |
| Binding Type | Paper Back |
| Main Category | Commerce & Business |
| ISBN13 | 9789360532338 |
| SKU | BK 0178012 |
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